Successful transformation! Three furniture listed companies' net profit soared

Meikemei's 9-month operating profit increased by 43%

The results announced by Meike Home show that the company achieved operating income of 2.029 billion yuan in the first nine months of this year, an increase of 4.02% year-on-year; operating profit of 252 million yuan, an increase of 42.71% year-on-year, net profit of the parent company of 203 million yuan, an increase of 36.27 %; only in the third quarter, realized operating income of 741 million yuan, an increase of 8.95%; operating profit of 97 million, an increase of 48.62%, net profit of the parent company of 75 million, an increase of 34.87%.


Meike's home has achieved such impressive performance. The main reasons are: transformation of domestic sales, multi-brand and multi-channel development, driving high performance growth.
——The company stopped the OEM business and turned to domestic retail sales. The revenue structure was optimized and the gross profit margin was greatly improved: from January to September 2015, the company's comprehensive gross profit margin was 59.87%, a year-on-year increase of 7.78%.


——Multi-brand display multi-style, customer group expansion, home brand positioning gradually landed: Meikemeijia brand, the traditional main brand, comprehensive upgrade storefront, products and services; ART brand, pure American lifestyle, franchise stores accounted for a high Rehome, warm, elegant, pleasant and convenient style; YVVY, cutting-edge design, innovative materials, for young people pursuing cool, self-operated stores; Zest (at home), relaxed, colorful, vibrant, versatile, Initial stage


-- On-line and offline channels: The company has continued to expand its offline channels since 2015. A total of more than 20 new stores have been opened, among which ART has joined the largest number of stores, while continuing to improve the online platform of various brands of e-commerce, among them, Zest For the new pure Internet brand, Meikemeijia and Rehome have also entered the e-commerce platform of Jingdong, Taobao and Weishang.


- The strategy of home touch, smart manufacturing, smart home and other strategies continue to advance. (1) Layout home Internet finance: The company added equity investment in Shenzhen Xiaowo Financial Information Service Co., Ltd. in 2015, becoming its strategic partner and important shareholder, and the cash paid for investment increased by 10 million yuan year-on-year; (2) Pilot Intelligent Manufacturing: The company's investment in new store construction and furniture manufacturing automation (FA) projects increased in the first three quarters compared with the beginning of the year. Construction in progress increased by 160.41% year-on-year. Cash paid for purchase and construction of fixed assets, intangible assets and other long-term assets increased by 55.42% year-on-year. "Industry 4.0" continues to advance; (3) Joint development of MobileFirst with IBM and Apple: The company and IBM witnessed the "Memorandum of Strategic Cooperation for Smart Homes in the Internet Age" under the witness of Apple, and will utilize IBM's rich experience in various industries and The ability of the enterprise computing field and Apple's superior user experience in product design to enhance the customer's home shopping experience.

Qumei Home's net profit increased by 17%

Qumei Home also released its third quarter financial report. The report shows that the company achieved operating income of 888 million yuan from January to September this year, an increase of 100 million yuan over the same period last year of 778 million yuan, a year-on-year increase of 14%; net profit attributable to shareholders of listed companies was 83,46 Ten thousand yuan, an increase of more than 12 million yuan over the same period last year of 71.22 million yuan, an increase of 17%.

According to the data from Qumei Home, the core driver of Qumei is the user: “The company found that the special attribute of durable consumer goods, the long life cycle of a piece of furniture , also determines the user in terms of craftsmanship, design, quality, service, There are strict standards, and solutions that focus on a single pain point cannot fundamentally meet the actual needs of users. Therefore, the ongoing upgrade of Qumei is not just as simple as the addition of online and offline channels, but a full line of resources. Reshaping and rebuilding."

Qumei Company is committed to a new enterprise upgrade. Through the cutting-edge technological innovation, cross-border and cross-industry cooperation, New Qumei enhances the company's ability to develop into the market, truly becomes the exporter of the lifestyle, and uses the design to explore and use Wisdom to create, use technology to achieve, build a brand new home industry development map, expand the value space of unlimited imagination. New Qumei is transforming from a single furniture supplier to a home content service provider.

Xilinmen net profit of 112 million yuan, an increase of about 30%

The third quarter financial report released by Xilinmen Company showed that the company achieved operating income of 1.087 billion yuan in the first three quarters of 2015, a year-on-year increase of 17.21%; net profit attributable to the parent company was 112 million yuan, an increase of 29.79%.

The company's third-quarter net profit growth rate reached a record high. Growth is in line with expectations. In the first three quarters of 2015, the company's mattress business developed steadily, and the soft bed and its ancillary products began to exert force, driving revenue to achieve a year-on-year growth of 8.82%. In the third quarter, the single-quarter income and net profit growth rate both rebounded significantly year-on-year, with an increase of 19.01% and 54.86% respectively, and the net profit growth rate reached a record high. It is expected that with the arrival of the traditional consumption season in the fourth quarter, the overall income for the whole year will still achieve steady growth. After the completion of the additional issuance, the company's debt ratio will fall from the current 58% to 38%, and the balance sheet will improve significantly.

Cost control continues to optimize.

In the third quarter, gross profit margin continued to rise, and the sales expense ratio decreased by 3.7%. Since last year, the company has invested in advertising and marketing as an effective way to enhance its brand image. Since this year, it has increased budget control and optimization, and optimized marketing investment. It is expected that cost control will continue to be optimized, marketing expenses will be reduced, and profit turning points will gradually emerge.

In the media and smart field layout, synergies can be expected.

The company acquired Yuxi Huashi, combined with cultural resources to enhance the value of the main business brand and strengthen synergies. In addition, the company and Hetai cooperated to enter the smart home field, and it is expected that related smart health products will combine functions such as sleep monitoring and sleep improvement, and are expected to be launched early next year. And the company's fixed-income program introduces senior strategic investors, or can rely on its experience to integrate and promote the company's media and smart mattress business, and achieve rapid growth in performance.

In the context of the overall slowdown in China's economic growth and the slowdown in profit growth of most listed companies, the three furniture companies have achieved excellent performance and gained recognition in the capital market. All three companies have their own good innovation mechanism and great market prospects. From the operation status of these three companies and the layout of the future, it is difficult for people to see the overall difficult shadow of the furniture industry.


Innovation, self-denial, self-upgrading, is the company’s eternal mission and the golden key to mastering its future destiny.

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